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Why Your Business Should Have a Blog

You’ve probably heard that you should be blogging, because it’s good for your business. You may have noticed your competitors have started blogs. You may have heard about how it’s an essential part of any marketing plan. The consensus on the power of blogging is pretty clear. The potential benefits, though, might be a little less obvious. Running a blog …

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How to Use the Super Bowl in Your Marketing Campaign

The Super Bowl remains entrenched as the ultimate TV event in America, averaging 111.9 million TV viewers for last year’s Super Bowl 50. The actual number is really larger than that, as the 111.9 million number doesn’t include those who watched it at viewing parties, restaurants or streaming on the Web. In marketing campaigns, any event with a large number …

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The Ultimate Guide to Landing Page Optimization

If you are serious about making your presence known online, designing a landing page to showcase your products and services is a key component. Your landing page should be created for one single purpose: to get visitors to take the specific action you have outlined. This action will vary depending on your goals, but examples include inviting visitors to download …