The Content Marketing Institute states that 58% of marketers use webinars to promote their services and products. First of all, webinars help the audience find answers to their questions and understand certain topics. They provide an opportunity to communicate with a large target audience and attract higher quality leads. People willingly participate in webinars to gain knowledge. According to MakeSocialMediaSell, …
Why Your Business Should Have a Blog
You’ve probably heard that you should be blogging, because it’s good for your business. You may have noticed your competitors have started blogs. You may have heard about how it’s an essential part of any marketing plan. The consensus on the power of blogging is pretty clear. The potential benefits, though, might be a little less obvious. Running a blog …