Computer monitor with Credibility text on screen, mans hands on keyboard and mouse at Phoenix Online Media in Gilbert AZ

Does Website Credibility Matter? Only if You Want to Attract New Business

How do you define website credibility? Simply put, it’s the difference between a good-looking site and one designed with purpose. For many customers, their introduction to your business occurs on your website. Your main goal, once they arrive, is instilling a sense of trust. How do you inspire trust, though, instead of skepticism? And how important is it? What Do …

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Why Your Business Should Have a Blog

You’ve probably heard that you should be blogging, because it’s good for your business. You may have noticed your competitors have started blogs. You may have heard about how it’s an essential part of any marketing plan. The consensus on the power of blogging is pretty clear. The potential benefits, though, might be a little less obvious. Running a blog …