How do you define website credibility? Simply put, it’s the difference between a good-looking site and one designed with purpose. For many customers, their introduction to your business occurs on your website. Your main goal, once they arrive, is instilling a sense of trust. How do you inspire trust, though, instead of skepticism? And how important is it? What Do …
Why Your Business Should Have a Blog
You’ve probably heard that you should be blogging, because it’s good for your business. You may have noticed your competitors have started blogs. You may have heard about how it’s an essential part of any marketing plan. The consensus on the power of blogging is pretty clear. The potential benefits, though, might be a little less obvious. Running a blog …