Below you'll find a list of all posts that have been tagged as “social media”
Robert Cialdini coined the term Social Proof in his book ‘Influence’ in 1984. This phenomenon is also referred to as ‘informational social influence’ and is the idea that people imitate the actions of others to emulate the behavior in certain situations. For instance, when someone does not know what to do in a social setting, they will examine people’s behavior …
The vast majority of Internet marketing experts will tell you that compelling and relevant content is the backbone of a successful website strategy. For years, companies have been getting away with keyword stuffing and other technical SEO practices, but now that search engines have begun closing the net, all content must be informative, compelling, and relevant in order to rank. …
