The vast majority of Internet marketing experts will tell you that compelling and relevant content is the backbone of a successful website strategy. For years, companies have been getting away with keyword stuffing and other technical SEO practices, but now that search engines have begun closing the net, all content must be informative, compelling, and relevant in order to rank. …
Local SEO: Be Found When Customers Come Looking
An estimated 93 percent of online experiences begin with a search engine and a desire to find something. It’s pretty obvious, then, that good search engine optimization is a critical aspect of any company’s marketing campaign. However, it is also a fact that local SEO is arguably even more important for small businesses, as it provides them with a tremendous …
Use AdWords to Kick-Start Your Business
Google AdWords is a system designed by the search engine giant to help you market your products and services on Google and its affiliate sites. It involves the placement of text advertisements that appear when Internet users search for keywords related to what you offer; these ads appear as “sponsored links.” It is a pay-per-click (PPC) system, which means you …