Below you'll find a list of all posts that have been tagged as “digital marketing”
Robert Cialdini coined the term Social Proof in his book ‘Influence’ in 1984. This phenomenon is also referred to as ‘informational social influence’ and is the idea that people imitate the actions of others to emulate the behavior in certain situations. For instance, when someone does not know what to do in a social setting, they will examine people’s behavior …
Startups and small businesses expect – and need – employees to wear many hats. Resources are spread thin. Hiring people who are willing and able to perform multiple job duties is a key component of success. One of the “hats” many companies expect non-experts to don is SEO digital marketing. In the early days, this makes a certain amount of …
Playing the Great Marketing Game in 2016, finding, retaining and pleasing your targeted prospects online, means keeping your old tactics up-to-date and developing new ones to stay abreast of evolving technology. It’s tempting to think the old ways are good enough, and I’ll be the first to admit that leaving the “comfort zone” is difficult, but leading and winning almost …
