2016 Digital Marketing Trends

Mobile, Local SEO, Reviews & Social Media Are 2017 Musts

Playing the Great Marketing Game in 2016, finding, retaining and pleasing your targeted prospects online, means keeping your old tactics up-to-date and developing new ones to stay abreast of evolving technology. It’s tempting to think the old ways are good enough, and I’ll be the first to admit that leaving the “comfort zone” is difficult, but leading and winning almost …

Reputation Management Should Be Part of Your Marketing Strategy

Reputation Management Should be Part of Your Marketing Strategy

An Overview of Reputation Management Online Reputation management refers to the practice of monitoring, evaluating, influencing, enhancing and in unfortunate cases, repairing the reputation of an organization, well-known individual, politician, or a brand. Most of the time, search engine results for an individual or company are the most damaging and usually the first area of concern (but this is not …

W Buffet on Reputation Management

Reputation Management: Misunderstood & Undervalued

Reputation is Important for Every Organization & Individual Reputation management generally refers to online reputation, and is the process of controlling an individual or organization’s reputation online. In most cases, reputation management focuses on controlling a search engine’s search results. In general, the process usually involves promoting web pages that have positive or neutral information about an individual or organization …