You may think Internet marketing is a fairly straightforward process, but in reality there are hundreds of different tactics and strategies involved. Trying to determine the best Internet marketing services for your specific business can be tough, and you need to remember your ultimate goals:
- Increase traffic to your website.
- Obtain leads.
- Convert these leads into paying customers.
- Generate repeat and referral business.
While there may be a dizzying array of Internet marketing services on offer, we focus on the ones that make the most sense to the majority of online businesses.
Website Design
If you are determined to be an online success, high-quality web design is something you need to invest in. A slick, high-quality website immediately helps customers feel more at ease; good web design ensures you are perceived as an authority in your industry, and prospects will believe you are at the top of your niche.
Imagine going to a website with the intention of spending hundreds of dollars; would you feel comfortable parting with your cash if the website in question was a cheap WordPress-style template with a host of stock images? High-quality design makes a company look reputable and professional, which leads to improved sales.
Local SEO
The rise of mobile Internet use has led to an increase in the importance of local search engine optimization. This form of optimization focuses on results relevant to the searcher based on his or her location. If you are in Phoenix and search for a Chinese restaurant, for example, you will see the eateries that specialize in Chinese food located closest to you. Google says more than 33 percent of search engine queries are local, and almost 90 percent of people use their smartphone on the go. This means local SEO optimization is essential.
Mobile Optimization
Research suggests almost 60 percent of mobile users will leave your website if it takes more than 3 seconds to load, and 30 percent of mobile shoppers will abandon their shopping carts if the site is not optimized for mobile devices. Marketers know that people who shop using their mobile device are different than desktop shoppers; mobile shoppers are more impulsive and less patient. They also spend more per purchase than a desktop shopper, so you need mobile optimization to generate the highest possible volume of sales.
Online Reputation Management (ORM)
This is the process of monitoring your reputation online, and it is a crucial part of your company’s success. An estimated 80 percent of people trust customer reviews as much as personal recommendations, so you need ORM to ensure your brand name is not smeared online. All it takes is a bad review and a few tweets from an angry consumer to drag your name through the mud. Without a proper ORM strategy in place, things can quickly get out of hand and you can go from hero to villain in a matter of minutes.
If you want to grow your business, you need a professionally-designed website, emphasis on local SEO and mobile optimization, and ORM experts. We offer all these Phoenix Internet marketing services and much more, so get in touch with us today to give your business a boost!