Playing the Great Marketing Game in 2016, finding, retaining and pleasing your targeted prospects online, means keeping your old tactics up-to-date and developing new ones to stay abreast of evolving technology. It’s tempting to think the old ways are good enough, and I’ll be the first to admit that leaving the “comfort zone” is difficult, but leading and winning almost …
Overview of Reputation Management Should be Part of Your Marketing Strategy
An Overview of Reputation Management Online Reputation management refers to the practice of monitoring, evaluating, influencing, enhancing and in unfortunate cases, repairing the reputation of an organization, well-known individual, politician, or a brand. Most of the time, search engine results for an individual or company are the most damaging and usually the first area of concern (but this is not …
Reputation Management: Misunderstood & Undervalued
Reputation is Important for Every Organization & Individual Reputation management generally refers to online reputation, and is the process of controlling an individual or organization’s reputation online. In most cases, reputation management focuses on controlling a search engine’s search results. In general, the process usually involves promoting web pages that have positive or neutral information about an individual or organization …
Pay Attention to Online Reviews!
Online reputation management is a critical component of business success in the Internet age. In an era where a single poorly-judged tweet or Facebook status can cast you into the role of villain, “watching your step” online has never been more important. The days where businesses held the reins of power are long gone, as consumers are well versed on …