Marketing experts have been predicting the rise of mobile Internet usage for years, and they are constantly being proven right. There are well in excess of 1 billion smartphones in use around the world, and approximately 28 percent of all web access occurs on a mobile device. Businesses that have not designed their websites with mobile users in mind are set to fall behind the pack. Fortunately, there is an easy solution.
What Is Responsive Web Design?
Have you ever tried accessing a website with your mobile device only to find it is incredibly slow to load, and when you finally arrive on a page, it is difficult to read? If so, this means you have landed on the site of a business that is behind the times. Responsive web design means creating a website that has been built to ensure the content, structure, and images automatically adapt to look their best on any device.
For instance, when you visit a website on your desktop, you get a full view of the site because everything is visible on the wide screen. With responsive web design in play, you view the same website content but in smaller portions that are easy to read and navigate when you access the site via tablet or smartphone. In other words, your website is easily accessible to everyone, and as you can imagine, this is only good news for sales.
Mobile Internet Usage
According to StatCounter, mobile Internet usage in the United States was above 24 percent in August, representing a rise of more than 70 percent in the last 12 months. This data is based on 15 billion pageviews on 3 million websites and is one of the largest surveys on mobile Internet use to date. Even more important is the fact that over half of local searches are performed on a mobile device. An increasing number of people are happy to make purchases on the move using their smartphone or tablet, so responsive web design can really give your business a significant advantage.
Better Conversion Rates
An estimated 66 percent of mobile device users get frustrated by page load times and 16 percent of users simply give up if a page loads too slowly. Surveys suggest that almost 70 percent of tablet users make a purchase online in any 30-day period. In simple terms, if your website does not utilize responsive web design and doesn’t load properly on a mobile device, you can kiss some easy sales goodbye.
The more work consumers have to do to make a purchase, the less likely they are to go through with it. With responsive web design, you make it possible for mobile users to purchase your products or services in a matter of seconds, and let’s face it; this is a marketer’s dream. Quick and easy purchases mean fast profits for you!
You need to stay ahead of the competition, so enlist the top Phoenix web design company to help you adopt responsive web design now to improve your user experience and ensure your website is easily accessible via any device. Your website should look as good on a smartphone as it does on a desktop.