Google AdWords is a system designed by the search engine giant to help you market your products and services on Google and its affiliate sites. It involves the placement of text advertisements that appear when Internet users search for keywords related to what you offer; these ads appear as “sponsored links.” It is a pay-per-click (PPC) system, which means you can decide where your ad appears by bidding for a number of phrases. Best of all, you only pay the sum you have bid when someone actually clicks on your ad because of a search.
Why Choose AdWords?
Google AdWords is the most popular advertising network in the world, and here are a few reasons why you should choose this form of PPC advertising to boost your business:
Approximately 80 percent of Internet users in the United States and 90 percent of global users see AdWords ads. In the United States, almost everyone has Internet access, and since there are 100 billion Google searches made every single month, it is pretty likely your target audience will be looking for what you have to offer.
The impact of AdWords is almost immediate; there is a short waiting period after you start your campaign for ads to be approved, but approval can be granted in as little as 10 minutes. From that point on, your ads could potentially be seen by millions of people, so it is possible for you to see an increase in sales within a matter of days!
Even businesses on a small budget can benefit from AdWords. Since you only pay when someone clicks on your ad and visits your website, you can control the amount you spend. Plus, thousands of people will see your ad but not click on it; this means you don’t pay a cent for this extra exposure. You can begin an AdWords campaign with a budget of $20 per keyword and see results. Obviously, the more you spend, the more customers you will be exposed to.
As digital marketing allows companies to accurately measure results, it has a huge advantage over traditional marketing methods. With AdWords, you can review the incoming data and optimize your campaign to get the best results. Add Google Analytics to the mix and you can track the customers who arrive on your site after clicking the ad and discover what they do next.
As Google is dedicated to improving user experience, AdWords ensures people find exactly what they were looking for by offering a range of options. It is possible to divide your target market into segments, such as age, gender, location, method of accessing the Internet, and much more. As a result, a high percentage of people who see your ad will be interested in what you have to offer. This guarantees a significantly higher return on investment.
If you want to create ads that appeal to your target market and have PPC marketing in your budget, get in touch with Phoenix Online Media today, and we will help you get the most out of Google AdWords.