How Phoenix Online Media helped a budding medical practice dominate the competition on Google and more than quintuple phone calls originating from web searches.
Clancy Medical Group is a family practice serving patients aged 6 to 106. Husband and wife doctors John and Tara Clancy believe in a whole body, holistic approach to health and wellness
The Doctors Clancy had three goals:
- Bring more people onto their website
- Outrank competitors on strategic keywords
- Convert site visitors to new patients
The main challenge was that this client had very little web presence, something quite unusual for any doctor. Our team decided to treat this as a positive – we had a blank slate on which to build.
Through our work, Clancy Medical Group:
- Increased site traffic on average 23% each month!
- Outranked every competitor on each strategic keyword
- Increased phone calls originating from the website by 573.3%
Our SEO Strategy
When Clancy Medical Group signed with Phoenix Online Media, their business was brand new, so unsurprisingly their website generated only a few dozen hits each month. Of course, it was a bare bones site – just Home and Contact pages – but it was also another great opportunity for a case study! It’s always nice getting a project or business that we can collaborate with right from the beginning. We are able to ensure the business’s “digital” foundation is built correctly right from the start and set up to scale and be what we like to call future proof.
Back to the case study! Our team got busy right away building the structure to support our SEO efforts. Correcting NAP across the Internet. Designing and building a new site. Writing every word of content based off of not only keyword research, but industry and keyword trends as well. Establishing the most valuable keywords based on these metrics, and connecting our chosen SEO and reporting tools. For anyone interested our short list is Google Analytics, Google Search Console, WebCEO, Bright Local, and some proprietary ones we have developed over the years.
One of the components of our SEO strategy for this client was content marketing. When done right, this is a great way to help build authority and gain website traffic. The posts were well researched and written so in collaboration with our other initial SEO efforts, produced results quickly. It also let us know we were doing right by our client and helping patients find the care they needed.
Content Marketing was only one part of this client’s digital marketing strategy. The other result producing actions for Clancy Medical Group were gained from our Local Advantage Local SEO strategy which you can learn more about here: Phoenix Online Media Local SEO Program.
KPI 2: Outrank Competitors on Strategic Keywords
Average Listing Position Comparison with Competitors – Clancy Medical Group
Website Visibility Comparison with Competitors – Clancy Medical Group
Clancy chose six keywords it wanted to dominate on Google, then gave us the names of their top four competitors. We built a local SEO strategy around those keywords. By the six-month mark, Clancy outranked every one of their competitors for their strategic keywords.
KPI 3: Increase New Patient Leads from Online
Google My Business Actions – Clancy Medical Group
At the end of the day, it doesn’t matter how many people view your site or online profiles if they don’t convert. That’s why our focus for Clancy was on local SEO. Sure, it’s fun to think people across the country are reading your latest blog post or checking out your bio, but what are the odds they’ll come to you for healthcare?
Since our goal was helping Clancy find new patients, each strategy we implemented was designed to bring in relevant traffic. That’s how we earned our client an average conversion rate of 22.86%.