Medical Marketing & Healthcare SEO Services
How Medical SEO And Marketing Can Improve Your Business
Medical professionals in all fields are usually vying for more patients, both across the country and within your city. When patients search for specialists in your field, your name and your clinic need to pop up at the top of the search results. When this is the case, you are sure to see more people interested in the services you provide at your medical practice.
While medical businesses, clinics, and practices are unique in the services that they offer, like any other business, they need to generate revenues and attract patients to succeed. Effective medical SEO and digital marketing are essential tools to bring in more business and to ensure your medical practice continues to grow and evolve.
Below, our team at Phoenix Online Media explores some of the essential points that you need to know about medical SEO and digital marketing to ensure your medical business, clinic, or practice is a success.
Why Medical SEO Is Important
Medical SEO and digital marketing strategies are critical for attracting more patients to your medical practice. SEO is a set of tools and techniques for ranking higher in the search results of major search engines. These tools will help your clinic to appear near the beginning of a patient’s search results to increase the likelihood that they will choose to visit your medical practice over your competitors.
These tools are used across many industries and they work well for medical professionals who are seeking to attract new patients to their medical practice too.
Configuring Your Site For Medical SEO
Medical SEO and digital marketing strategies are critical for attracting more patients to your medical practice. SEO is a set of tools and techniques for ranking higher in the search results of major search engines. These tools will help your practice to appear near the beginning of a patient’s search results to increase the likelihood that they will choose to visit your medical practice over your competitors.
These tools are used across many industries and they work well for medical professionals who are seeking to attract new patients to their medical practice too.
Medical SEO Statistics You Need to Know
- Approximately five percent of all Google searches are health-related.
- Searching online is one of the central methods used by patients to choose a hospital, driving three times more visitors to hospitals than non-search channels.
- 73 percent of patients use search engines to find a healthcare professional.
- 94 percent of all patients use online reviews to evaluate healthcare providers.
Medical SEO FAQs
What Is Medical SEO?
Medical SEO is a set of specially tailored digital marketing techniques used to increase the prominence of your medical website in search engine results.
How Will Medical SEO Benefit My Medical Business?
Medical SEO tools and techniques will help your patients to see your website before those of your competitors, increasing the likelihood that they will book an appointment with you.
What Are Some Best Practices For Medical SEO?
It is always best to work with an experienced team of digital marketing professionals with experience in the specifics of medical SEO when implementing medical SEO into your clinic’s website. However, some easy to implement strategies include engaging with your patients and target audience on social media platforms, using video to provide helpful medical information to your patients, and being mindful of your online reviews.
Why Choose Phoenix Online Media
Choosing the right partner to help you implement medical SEO throughout your digital presence is essential for success. If you want to get the best results, you need to work with a team that knows the nuances of your field as well as the finer details of the medical SEO process. (see medical marketing case study)
At Phoenix Online Media, our team has had the privilege of helping many medical clients with their medical SEO and marketing work since 2007.
Our clients are professionals throughout the medical industry, including dentists, chiropractors, podiatrists, pediatric physicians, family doctors, internal medicine physicians, surgeons, gynecologists, and general hospitals. We have helped each of these professionals to increase their new patient referrals month over month.
Here at Phoenix Online Media, we are specialists in medical SEO and marketing.
We are fully HIPAA compliant and keep our websites, campaigns, and approaches compliant at all times. Each of our content writers has experience in the medical research field. Collectively, they have written hundreds of medical research articles and papers. And we have contacts at some of the biggest medical directories on the web, including WebMD and Healthgrades. Yet, we also have a wealth of experience in the medical SEO field and stay up to date with the latest changes in Google’s ranking algorithm.
With this combination of expertise, we can create the right medical SEO and marketing campaigns to support the work of your medical business, clinic, or practice.
Please get in touch with a member of our team at Phoenix Online Media today to learn more. We look forward to hearing about the goals of your medical practice and how our team can play a central role in boosting your digital profile.