Hispanics and Social Media

Why Hispanics Are the Fastest Growing Market in Social Media

The overarching theme in all of my research into the Hispanic market is this: Hispanic people are more likely than every other racial demographic to engage in social media and to rely on digital content for pretty much everything: entertainment, information, shopping, etc. Hispanics are younger than non-Hispanic white people, with an average age of 27 versus white people’s 42. …

Clancy Medical Group case study

Case Study: Clancy Medical Group

How Phoenix Online Media helped a budding medical practice dominate the competition on Google and more than quintuple phone calls originating from web searches. Clancy Medical Group is a family practice serving patients aged 6 to 106. Husband and wife doctors John and Tara Clancy believe in a whole body, holistic approach to health and wellness The Doctors Clancy had …

Web Design

7 Quick Tips for a Successful Website

  As businesses adapt to the demands of online commerce, the need for a successful website becomes ever more apparent. Nowadays, even local shops are willing to invest in a stronger online presence, as they realize that these investments quickly turn into lucrative returns. In fact, research shows that a $1 investment in online user experience can yield up to …

Computer monitor with Credibility text on screen, mans hands on keyboard and mouse at Phoenix Online Media in Gilbert AZ

Does Website Credibility Matter? Only if You Want to Attract New Business

How do you define website credibility? Simply put, it’s the difference between a good-looking site and one designed with purpose. For many customers, their introduction to your business occurs on your website. Your main goal, once they arrive, is instilling a sense of trust. How do you inspire trust, though, instead of skepticism? And how important is it? What Do …