By the end of 2017, there will be over 5 billion smartphones and mobile devices in use, globally. Since 2016, the scales of Internet traffic tipped from desktop to mobile devices, as mobile now makes up the majority of Internet traffic and use. According to statistics and facts from website builder, mobile is now the primary method by which the world stays connected and is increasingly becoming the most important marketing channel for marketers and brands. Regardless the size, type or sector of your organization, chances are that the majority of your potential customers will interact with you from their mobile devices and their numbers will only grow over the coming decade. Here are the reasons why your brand needs mobile marketing first in your overall marketing plan.
The average mobile device users spend over 4 hours a day on their mobile devices, and mobile now represents 2 out of every 3 total digital minutes, globally. Each user spends, on average, 51 minutes on the mobile web and 3 hours, 15 minutes on mobile apps per day. With so much of our time spent on our devices, they have become our go-to tools for sourcing information, communication and finding products or services we need or want.
Better Conversion and Revenue
Mobile marketing converts better, and average order values are more when made from a mobile. 4 out of 5 consumers use smartphones to shop. Mobile users outspend their desktop counterparts. On average, a desktop user will spend 64 dollars, compared to $71 dollars from a mobile user. Order values are also increased, with the average order made by the mobile app at $127, compared to only $100 of desktop-made orders. Furthermore, the engagement and CTR (Click through rate) is higher on mobile, and a mobile coupon is 10 times more likely to be redeemed than a traditional coupon.
According to Google Data, 82% of smartphone users turn to their devices to make product decisions and shopping-related searches. A consumer is 3 times more likely to purchase in-app than over mobile web. A mobile optimized website will make 37% of your consumers more likely to purchase, and users browse 286% more products in app. Furthermore, 85% of mobile users feel more at ease on apps than on websites, and 93% of people who use mobile to research go on to complete a purchase, with the majority of them completing the transaction at a physical store. This means a mobile marketing campaign will help drive offline sales as well.
Sector Growth Trends
Cyber Monday sales are up 30%, and mobile sales are up 96% since 2011. According to reports, over 6 million smartphones will be in circulation by 2020, representing a further sector growth of nearly 20% over the next three years. It is estimated that by 2018, 30% of all e-commerce sales worldwide will come from American-based smartphone users alone. With more and more people connecting to the internet via a mobile device, and that trend looking like it will continue for the next few years, mobile marketing is expected to account for 58% of all internet advertising this year. That number will likely grow as mobile adoption continues to outpace other sectors.