Resources to Help Your Business Succeed in Today's Digital World
Google AdWords is a system designed by the search engine giant to help you market your products and services on Google and its affiliate sites. It involves the placement of text advertisements that appear when Internet users search for keywords related to what you offer; these ads appear as “sponsored links.” It is a pay-per-click (PPC) system, which means you …
Marketing experts have been predicting the rise of mobile Internet usage for years, and they are constantly being proven right. There are well in excess of 1 billion smartphones in use around the world, and approximately 28 percent of all web access occurs on a mobile device. Businesses that have not designed their websites with mobile users in mind are …
For most small businesses, simply being online is an achievement and is deemed “enough” when it comes to marketing. In reality, almost everyone is online now, and with hundreds of millions of websites and tens of thousands of competing businesses, you need to stand out. The Truth About the Internet Simply being online is no longer good enough. You need …
You may think Internet marketing is a fairly straightforward process, but in reality there are hundreds of different tactics and strategies involved. Trying to determine the best Internet marketing services for your specific business can be tough, and you need to remember your ultimate goals: Increase traffic to your website. Obtain leads. Convert these leads into paying customers. Generate repeat …
