Business Directories for Local Optimization
Is Local Search Optimization Important For Your Business?
Below you’ll find important statistics you need to know in order to make informed decisions about your business’s marketing efforts. After the statistics, we’ve put together a list of many of the most important business directories you’ll need to claim and optimize for optimal local search engine optimization results.
List of the Best Local Business Directories
We allow your business to get found on these major directory websites…
Below is a list of the most popular local business directories. We take the liberty (and time! Done correctly, this can be a time demanding process…) of submitting and “claiming” your business’ profile to each directory, PLUS multiple other leading websites, ensuring that all of your contact information is accurate an up-to-date. Please continue to learn more about the internet’s best online directories and their advantages.
Google is by far the most popular of all search engines, so it’s imperative that they have the right information about your business should anyone be searching for your products and/or services. Google Places requires verification to ensure any profile changes are conducted by the business owner or an appointed representative.
Yahoo! Local is a leading city guide that features an abundance of information about each business listing. Standard listings are free of charge and are included in Yahoo! Maps, plus enhanced listings are available for a fee to consumers who wish to get more exposure for their company.
Bing Places For Business
When your business is listed with Bing Places for Business, you make your products and/or services that much easier for Bing searchers to locate. As with Google Places and Yahoo! Local, listings need to be verified by the business owner or authorized representative in order for changes to be made.
Today’s day in age, more and more consumers are turning to websites like Yelp to learn about a company. By reading customer reviews, one can determine whether or not to do business with an establishment. Restaurants, professional services, and doctors alike can either attract or discourage customers based on their Yelp reviews.
Merchant Circle is a local directory that focuses on helping busy people with connecting to the best local merchants. The easy to use interface makes locating local businesses nearly effortless for consumers and merchants have an array of marketing options to choose from as upgrades to their account.
LinkedIn is a web-platform designed to embrace businesses and business people alike and encourage interaction in a “social media” type manner. Having your business listed on LinkedIn is a great way to advertise your company, make new connections with like-minded individuals, and learn a bit about your competition.
YP (Yellow Pages), formally known as AT&T Advertising Solutions, is one of the largest local directories on the web and their goal is to utilize digital advertising solutions to help the ever evolving search needs of consumers, while simultaneously working with business owners to attract more customers locally.
SuperMedia’s goal is to help organizations create an appropriate social, local, and mobile presence so that consumers on the go can quickly connect with the type of business they require. SuperMedia is one of the larger players in the local search directory niche and has many notable partner sites, such as DexKnows.com and SuperPages.com.
Yellowbook has been providing advertising opportunities for businesses since 1930. The company’s mission is to offer scalable, multi-channel marketing solutions for small to medium sized businesses. Yellowbook marketing products include digital, mobile, and print mediums that are designed to help advertisers to meet their business goals.
Citysearch’s best feature is to allow users to vote on their favorite local businesses, such as new restaurants, salons, veterinarians, and mechanics. Businesses are organized by category and the website platform makes it easy to cast a vote, helping a particular business to make its way onto Citysearch’s ‘best of’ list.
Local.com features a local business and product search platform that helps consumers to accurately identify the right company for their needs. For a fee, Local.com has an array of advertising options that are designed to attract more local business to the merchant’s onsite profile.
Foursquare is a free web-service that helps shoppers to make the most of where they are at. When consumers are away from home, they have the ability to save and share the places that they visit with the aid of the Foursquare App, which is intended to help businesses to attract and build relationships with customers.
Dex One intends to help local businesses to get found and connect to consumers. Dex One has multi-platform advertising options for merchants to choose from, including display advertising on their website designed to attract local people searching for specific products and/or service.