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Local Businesses: Thriving off Local SEO & Reviews

In recent years, more and more small business owners have become aware of the importance of local SEO, thanks to its ability to place you at the top of local search rankings and drive traffic to your website – and ultimately your retail establishment. If you’re a restaurant owner, you aren’t worried about doing business outside of your area, or …

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Why Your Business Should Have a Blog

You’ve probably heard that you should be blogging, because it’s good for your business. You may have noticed your competitors have started blogs. You may have heard about how it’s an essential part of any marketing plan. The consensus on the power of blogging is pretty clear. The potential benefits, though, might be a little less obvious. Running a blog …

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How to Use the Super Bowl in Your Marketing Campaign

The Super Bowl remains entrenched as the ultimate TV event in America, averaging 111.9 million TV viewers for last year’s Super Bowl 50. The actual number is really larger than that, as the 111.9 million number doesn’t include those who watched it at viewing parties, restaurants or streaming on the Web. In marketing campaigns, any event with a large number …