Hispanics and Social Media

Why Hispanics Are the Fastest Growing Market in Social Media

The overarching theme in all of my research into the Hispanic market is this: Hispanic people are more likely than every other racial demographic to engage in social media and to rely on digital content for pretty much everything: entertainment, information, shopping, etc. Hispanics are younger than non-Hispanic white people, with an average age of 27 versus white people’s 42. …